In Tuesday’s New York Times, reporter
Michelle
Higgins wrote about “Taking
the Work Out of Short Term Rentals” – a topic clearly
very relevant to us at VacationFutures.
The article, which centers discussion
on rentals through sites like Airbnb, HomeAway and VRBO, notes, “a fledgling industry has sprung up in the last five
years offering to take the work out of short-term rentals.” In her writing,
Higgins mentions many new players in the rental home management space – likely
spurred by Airbnb – including Guesty, Flatbook, onefinestay and proprly.
Higgins is absolutely correct in her general
point – after all, HomeAway
reports that owners spend 8.4 hours per week marketing and
managing their vacation property rentals. The process can be cumbersome and property
owners certainly welcome the assistance.
However, while many new and
innovative companies exist in the rental management space on the heels of tech
hotshot Airbnb, the rental management industry is actually quite old. The New York Times’ story leaves out some notable
players including VC-backed Pillow, Vacasa (an Inc. 2014
top 10 company and Oregon’s fastest growing
company) and Invited
Home (a Boulder
Techstars company), not to mention the more than 10,000 fragmented
vacation rental mangers, many of whom have years if not decades of experience.
In addition to the new companies to which Higgins points,
even more innovation exists surrounding the home rental ecosystem. Such growth
shows how the home rental aspect of the sharing economy is bolstering the
economy overall. Specifically, we have
seen growth, consolidation and globalization in two large areas including
property management software and distribution channels.
The bottom line is that the home rental space was less
that $40B in size in 1999 and is projected to be $175B by 2016. With the industry growing so quickly, we
should expect constant innovation that brings increased attention to a
previously quieter, though old, space.
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